Blog training outline

Don’t be exposed by a lack of knowledge.

We help you understand social media and how to tackle it yourselves.

Our half day course will tell you all you need to know about blogging and other forms of social media.

Suitable for either in-house or PR agencies, this course will expose you to the good and the bad using case studies and practical sessions.

By the end, you will have the overall knowledge to create the content for a corporate blog.

NB. We aren't IT consultants and we don't build blogs and websites but we know people who do so, if you would like more information, just get in touch.

Social Media
     Blog...Vlogs..Webcasts etc etc
     Who’s doing what?
     The individual versus the corporate
     Traditional versus online - citizen journalism
     Social networking

Dealing with bloggers
     Companies that have handled bloggers well
     And those that haven’t been quite so successful

The Bluewood guide to handling hostile blogging
     How can blogs influence other media?
     What should be in them?
     How are they promoted?
     How can you monitor them and measure their effectiveness?

How best to communicate online
     Taking part - a guide to having a successful blog of your own